To build awareness and generate trial of its healthy products, Lifeway decided to celebrate Halloween with a Promotion, giving away 5,000 Kefir Bars and shipping them in time for the holiday. I Imagine was there to lend a hand.
Emphasizing Lifeway’s focus on health and well-being, we developed a tagline for the Promotion – “Halloween the Healthy Way.” Next, we redesigned the home page of the Lifeway site and developed a landing page and distinctive registration forms for new and registered users.
The Promotion was a great success: thousands of users logged on the first day, and all 5,000 bars were claimed within 48 hours.