GREEN PROJECTS

Altair Advisers Web Site Design and Development

admin — Mon, 22 Feb 2010 15:08:22 +0000

I Imagine Studio designed an interactive, user-friendly Web site that clearly conveys Altair Advisers’ characteristics of objectivity, experience and transparency.

The unique look and feel I Imagine designed reflects the Altair Brand Promise and Value Proposition. The site features a password-protected secure area, holding proprietary intelligence and financial reporting accessible only to registered stakeholders. I Imagine also developed and implemented a Content Management System, which enables the Altair team to make comprehensive updates to the site, and conducted Search Engine Optimization.

Altair Advisers

admin — Mon, 22 Feb 2010 14:32:14 +0000

Altair Advisers provides objective, independent investment advice to wealthy individuals, families and foundations. Their comprehensive recommendations include asset allocation, strategy, manager selection, ongoing oversight and reporting.
While Altair Advisers is one of the best independent advisers in the business, their then-current Web site did not do justice to their image. Altair required a site that would reflect their reputation and quality of service and evoke the feelings of integrity and trustworthiness among their highly sophisticated target audience.

Starfruit Café Web Site Redesign

admin — Fri, 19 Feb 2010 08:25:52 +0000

The fun and engaging personality of Starfruit demanded a Web site to match. Starfruit turned to I Imagine Studio to create a distinct online presence that would provide a user-friendly and interactive experience for their customers, generate excitement about their products, and allow for effortless updates to the site.

I Imagine Studio created an interactive and visually-stunning venue that reflects Starfruit’s bright personality, tells their story, and engages their target audience. The site includes such engaging features as the Café Bar, where users can create their own frozen treats, and the What’s New section, where they can view photos from past events and announcements for upcoming ones, watch media clips, and browse Starfruit’s latest news. To enable for greater consumer-brand engagement and awareness across multiple media platforms, I Imagine also integrated social network interfaces into the site. Lastly, the I Imagine team developed a sophisticated back-end system, allowing Starfruit to make comprehensive updates to the site internally and conducted Search Engine Optimization throughout the site.

Starfruit Café

admin — Fri, 19 Feb 2010 08:17:54 +0000

In the past few years, frozen yogurt has swept over the nation, gaining popularity as the guilt-free, healthy alternative to ice-cream. Lifeway Foods, manufacturer and distributer of kefir products, launched its own version of the popular shops - Starfruit Cafe.
Unlike frozen yogurt, Starfruit products - frozen treats, smoothies and parfaits - are made with kefir, which packs up to 10 live and active cultures and helps boost immunity, jumpstart weight loss and even ease symptoms of lactose intolerance.

Pearlescence by Lamin-Art Print Advertising

admin — Sun, 07 Feb 2010 22:34:13 +0000

In the winter of 2010 Lamin-Art was preparing for the fall release of two additional Pearlescence finishes. In advertising the line, it was decided to place the emphasis on individual finishes rather than its 25^th anniversary.
We developed copy and designed a print ad accentuating the distinctive qualities of the Wisp finish while making a reference to the 300 possibilities Pearlescence colors and finishes create. The ad was designed to be easily customizable so to accommodate the new finishes to be released.

View PDF

Pearlescence by Lamin-Art Web Site

admin — Sun, 07 Feb 2010 22:30:26 +0000

A web site that brought together all the information Lamin-Art’s clients may have needed was our finishing touch.
The site enables its visitors to not only explore the full range of colors and finishes but to tour the inspiring interiors that are the subjects of the case studies, download the brochure and obtain technical information, and learn the product’s history from the interview with the inventor himself.

View Web Site

Pearlescence by Lamin-Art Online Banner

admin — Sun, 07 Feb 2010 22:25:35 +0000

To generate awareness of the expanded line and attract new clients online, we designed an expandable rich media online banner. The banner announced the anniversary and additional colors and finishes, and featured a video to provide more information and attract attention.

Pearlescence by Lamin-Art Direct Mailers

admin — Sun, 07 Feb 2010 22:17:44 +0000

To generate involvement and increase conversion, we designed direct mail kits - lead generation and follow up - demonstrating all 50 colors and 6 finishes and featuring installations where Pearlescence has been applied.

View PDF

Pearlescence by Lamin-Art Teaser Video

admin — Sun, 07 Feb 2010 22:11:19 +0000

To help Lamin-Art introduce its expanded Pearlescence collection at the GlobalShop trade show, we developed a teaser video, featuring an interview with the inventor of the Pearlescence line. The video detailed the collection’s conception and introduced new colors and finishes.

View Video

Pearlescence by Lamin-Art Print Advertising

admin — Sun, 07 Feb 2010 22:06:35 +0000

We developed two different print ads: announcement and case study. The announcement ad broadcasted the anniversary of the Pearlescence line and presented the expanded offering of colors and finishes. The case study ad celebrated the innovative results that can be achieved using Pearlescence laminates.

View PDF

Pearlescence by Lamin-Art Case Studies

admin — Sun, 07 Feb 2010 22:00:50 +0000

We kicked off the project by developing a set of five case studies detailing successful applications of Pearlescence laminates. We conducted interviews with architects and designers who led the projects, and developed copy and design.

Check out the case studies below

View PDF

Pearlescence by Lamin-Art Messaging

admin — Sun, 07 Feb 2010 21:51:44 +0000

Since its inception in 1984, the Pearlescence collection has been identified as an innovative product offering a unique finish. Perception of Pearlescence as innovative was corroborated by our interviews with leaders in design and architecture. Therefore, we decided to celebrate its history of and dedication to innovation by demonstrating the innovative results designers and fabricators achieve with Pearlescence.

Pearlescence by Lamin-Art

admin — Sun, 07 Feb 2010 21:46:20 +0000

Lamin-Art’s Pearlescence Solid Colors collection has long been recognized as one of the most innovative pearlescent high-pressure laminate product lines in the industry. To highlight its 25th anniversary, Lamin-Art updated the Pearlescence line by introducing new colors and finishes. Our team was asked to help celebrate anniversary of the introduction of Pearlescence and its history of innovation and introduce the updated line of colors and finishes to Lamin-Art’s clients, designers and fabricators, with a highly integrated campaign consistent of case studies, print advertising, video, web site, direct mail pieces and online banners.

Veneer-Art Print Advertising

admin — Sun, 07 Feb 2010 21:38:05 +0000

Throughout 2010 Lamin-Art continued to promote the Veneer-Art line in print and online. To generate awareness of the line and reach the two distinct audiences – architects and designers, and fabricators – we developed two print ads and a variety of online banners. Integrating natural environments with product shots and installation images, each ad was customized to its target audience and clearly presented relevant product benefits.

View PDF

Viev PDF

Oak Hill Farms Packaging Redesign

admin — Sun, 07 Feb 2010 21:27:02 +0000

We developed four packaging components—label, tray, neckband and shrink wrap— generating a high-end, visually appealing look that clearly conveyed the naturalness of the dressing. With its new packaging, Oak Hill Farms Vidalia Onion Vinaigrette is sure to stand out on the crowded store shelves.

View PDF

Oak Hill Farms

admin — Sun, 07 Feb 2010 21:12:00 +0000

The Oak Hill Farms line of dressings and beverages, manufactured and distributed by Vita Specialty Foods (one of the two divisions within Vita Food Products, Inc.), included such products as Burgundy Poppy Seed dressing and Peach and Mango tea concentrates.

With all-natural and organic product categories becoming increasingly sought after by today’s consumers, Vita Foods initiated a reformulation of the dressings in the Oak Hill Farms line, starting with its Vidalia Onion Vinaigrette flavor. The dressing became all natural, containing no gluten or high fructose corn syrup. With the tea concentrates deserted for their high sugar content, the line became dedicated entirely to all-natural dressings, a healthy alternative to the original Oak Hill Farms line.

To redesign the dressing’s packaging, which was to both wow the consumer and clearly indicate the newfound health benefits - all without alienating its established customer base – Vita Foods turned to I Imagine.

View PDF

Veneer-Art Comparison Sheets

admin — Tue, 10 Nov 2009 13:17:22 +0000

We also developed informational sheets, which help introduce the collection and differentiate Veneer-Art from traditional veneers and wood laminates. One comparison sheet is aimed at the fabricators and another at designers and architects.

View PDF

Veneer-Art Case Studies

admin — Tue, 03 Nov 2009 13:27:16 +0000

To provide firsthand accounts of the product’s benefits, we conducted interviews with fabricators, designers and project engineers who have used Veneer-Art in Lakeline Mall and Windstar Clubhouse projects. We developed copy based on the insights uncovered - durability and naturalness of the product and ease of installation - and completed design of the two case studies.

Check out the final case studies below.

View PDF

Veneer-Art Landing Page

admin — Tue, 03 Nov 2009 13:18:53 +0000

Lamin-Art desired a dedicated Web site landing page for Veneer-Art to announce the re-launch of the line and entice visitors to learn more about the product. The page we designed demonstrates the naturalness of the product while communicating its benefits, encouraging visitors to check out the case studies and technical information, and order product samples.

Veneer-Art Direct Mail Piece

admin — Tue, 03 Nov 2009 13:09:03 +0000

The Direct Mailer was designed to provide an inspirational yet comprehensive product guide to Veneer-Art for designers and architects. While presenting key features and benefits of the product, it also features beauty shots and images of installations.

View PDF

Lifeway Halloween Promotion

admin — Wed, 28 Oct 2009 19:25:20 +0000

To build awareness and generate trial of its healthy products, Lifeway decided to celebrate Halloween with a Promotion, giving away 5,000 Kefir Bars and shipping them in time for the holiday. I Imagine was there to lend a hand.
Emphasizing Lifeway’s focus on health and well-being, we developed a tagline for the Promotion – “Halloween the Healthy Way.” Next, we redesigned the home page of the Lifeway site and developed a landing page and distinctive registration forms for new and registered users.
The Promotion was a great success: thousands of users logged on the first day, and all 5,000 bars were claimed within 48 hours.

Lifeway Kefir Bar Micro Site

admin — Wed, 28 Oct 2009 19:22:15 +0000

With the popularity of the Kefir drink growing rapidly, Lifeway introduced a new dry product, the Kefir Probiotic Wellness Bar, in 2008. Outdoing the average granola bar, the crunchy Kefir Bar contains ten kinds of live and active cultures, as well as healthy, tasty ingredients to satisfy cravings for a great snack while infusing the body with the benefits of Probiotics.
In 2009 Lifeway asked I Imagine Studio to develop a micro site for the Kefir Bar product line as they began distribution of the bars in Canada and required a stand-alone bilingual site. IIS designed a Kefir Bar micro site, featuring the flavors and nutritional information of the product in both English and French.

I Imagine Studio Capabilities

admin — Wed, 14 Oct 2009 09:40:39 +0000

Our Services Include:

Veneer-Art Key Messaging

admin — Wed, 07 Oct 2009 21:32:38 +0000

Our goal was to differentiate Veneer-Art from traditional laminates and veneers. Communication materials we developed emphasized the product’s natural roots and celebrated the combination of the beauty of hand-selected wood and the durability of high-pressure laminates that both designers and fabricators appreciated in working with Veneer-Art.

Veneer-Art by Lamin-Art

admin — Wed, 07 Oct 2009 21:29:01 +0000

In October 2009, Lamin-Art was re-launching its Veneer-Art line, the only pre-finished veneer made from real (not reconstituted) wood. Our team was asked to promote the line to interior designers, fabricators and the architectural community via a direct mail piece, Web site landing page, chainset tags and labels, architectural folder and case studies.

Ticket2Final Brand Development

admin — Wed, 07 Oct 2009 19:07:33 +0000

Ticket2Final needed to increase awareness of its brand and introduce a novel concept of the “option” to sports fans in Europe and North America. Using the research we conducted on the marketplace, target market demographics and lifestyle, we helped Ticket2Final develop a unique positioning that clearly conveyed the product’s benefits and set Ticket2Final apart from its competitors.

We also set out to revamp their logo. To convey a strong message and generate instant brand recognition, we simplified the design, making it more sophisticated yet bold and dynamic.

Ticket2Final

admin — Wed, 07 Oct 2009 19:03:11 +0000

Ticket2Final is a provider of Ticket Options that enable fans to purchase face value sports tickets if the team for which they purchased the Option makes it to the finals. Ticket2Final helps real fans get to the games they don’t want to miss.

Lifeway Web Site Development Cont.

admin — Fri, 25 Sep 2009 12:51:48 +0000

I Imagine created a state-of-the art site, utilizing cutting edge online tools, striking visuals and innovative social media applications. To build a greater connection with its customers, the site contains interactive applications that are not only engaging but also enable Lifeway to promptly respond to its customers’ needs. I Imagine also developed a sophisticated back-end system that enables Lifeway to update the site internally and implemented tools that allow for the execution of customized coupon programs. Lastly, IIS executed Search Engine Optimization throughout the new Web site.

AJC

admin — Wed, 27 May 2009 06:50:01 +0000

In collaboration with the American Jewish Committee www.ajc.org, I Imagine Studio developed a short documentary to tell a story of the Soviet Jewry Movement. Our team conducted extensive research compiling facts and visuals to present viewers with the hardship that Russian Jews experienced as they tried to leave their homeland. Conducting interviews with prominent leaders such as Ed Koch, former Mayor of NY, we brought the story to life and showed how Russian Jews made the ‘Let My People Go’ slogan a reality.

Meritas

admin — Wed, 27 May 2009 06:46:36 +0000

The Meritas Family of Schools is a worldwide family of college preparatory schools with the mission of maximizing student potential. Meritas was looking to increase the enrollment rate by outlining a concern and proposing solutions for the Educational System in America today, while at the same time, educating readers about the school.

Brochure.

I Imagine produced an informative and futuristic brochure, and from this brochure, created a motion graphics presentation highlighting the importance of learning how to keep up with today’s complex, fast-paced global society.